THE BENEFITS OF AN ONLINE EXPERIENCE VS. IN-STORE SHOPPING
Online shopping is very convenient but in-store shopping is not dead.
E-commerce enables your business to reach more customers with a well-placed online ad that can reach thousands of users locally or worldwide. While at the same time Brick-and-mortar stores create an experience that a phone, tablet or computer screen can’t provide.
With a few clicks, an online store provides customers a complete view of what a brand offers, including what’s in stock, the bestsellers, related items and current promotions. But, with in-person shopping, customers can test a product in real-time, bring it home, and exchange it for a different product or return it for a refund the next day if they aren’t 100% satisfied.
Customers won’t always find what they’re looking for on the shelves of traditional brick-and-mortar stores but they don’t want to wait to try out a product, even if waiting means a same-day delivery with Amazon Prime.
STRONGER TOGETHER: E-COMMERCE AND BRICK-AND-MORTAR
To Maximize sales businesses should be using both e-commerce and brick-and-mortar, two channels that provide unique benefits to each customer.
TOGETHER THESE TWO CHANNELS ARE BETTER THAN EITHER ONE ALONE.
Successful companies are omnichannel, meaning they combine the magic of in-store experiences while providing the convenience and availability of online shopping.
Both channels provide value for consumers. Using both allows businesses to meet customers at every touchpoint of the buying process.
GET THE PERFECT OMNICHANNEL EXPERIENCE WITH PARAMOUNT POS
Using Paramount POS in-store and as your online presence will create an integration strategy producing a stronger customer experience and will likely increase customer loyalty. With Paramount POS’s omnichannel capability you can Begin selling online today and immediately increase revenues up to 700%
Paramount POS reporting provides in-depth insights on where and what people are buying Get a quick understanding of high-traffic locations, what product is selling and where to focus marketing efforts.
Using Paramount POS’s omnichannel business solution, you can guide customers toward what they want online, give a good first impression, and provide them with an in-store experience that will keep them coming back. Use Paramount POS in your traditional brick-and-mortar store so you can better leverage the online world.